A note from a Business Partner (to be announced next month!)
Plain and simple: Keyword research is the foundation of a successful search engine optimization (SEO) plan. Yet many businesses overlook this critical step, and optimize their website for keywords that they have little chance of ranking for in the search engines. Or even worse, they optimize their website for keywords that, in fact, do not accurately target their business.
Choosing the correct keywords for your website involves looking at your business from a completely new angle, and rethinking how your potential customers search for you. Your customers often view your business and its products or services differently from you, the business owner or marketing director. For example, they may use different “industry” terminology (e.g. “online marketer” vs. “internet marketer”). Or they may use an industry trademark name (e.g. Xerox vs. “copy”). When conducting keyword research, it is important to explore all keyword possibilities that existing and potential customers use to find your business.
Additionally, the use of plurals is another strategy that many businesses overlook. The phrase “professional painter” is very different from the phrase “professional painters” in the world of search engines, and can make a world of difference when it comes to ranking your website in the top search results.
We’re not normally ones to boast, but we do offer some of the most advanced and detailed keyword research techniques available in the market. First, we work closely with you to seek out all of the keyword possibilities that describe your business and its offerings. We then use a variety of tools including our custom keyword application to mine search data for each keyword. Finally, we use that information to make data-driven decisions and determine the most profitable keywords for which to optimize your website.
Don’t waste another dollar on failed SEO! Contact Tres Hermanas today to learn more about our keyword research and SEO abilities, and put your website’s SEO plan back on track!